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Browsing IM Research reports, 2008 by Subject "Customer behavior"

Browsing IM Research reports, 2008 by Subject "Customer behavior"

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  • Sukit Vangtan (Asian Institute of Technology, 2008)
    In highly competitive market today, customer retention is necessary. It is a cost effective and profitable strategy. Customer retention is critical to any business that generates repeat purchases because, marketing strategies ...

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