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Browsing IM Research reports, 2008 by Title

Browsing IM Research reports, 2008 by Title

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  • Sukit Vangtan (Asian Institute of Technology, 2008)
    In highly competitive market today, customer retention is necessary. It is a cost effective and profitable strategy. Customer retention is critical to any business that generates repeat purchases because, marketing strategies ...
  • Pham Thi Thu Huong (Asian Institute of Technology, 2008)
    There are many studies and practices showed that applying Enterprise Resource Planning (ERP) software brings more profit to business activities, increase possibility of competition with other businesses and adapt standards ...

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