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Logic-based online advertisements

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dc.contributor.advisor Phan Minh Dung (Chairperson) en_US
dc.contributor.author Jiraporn Pooksook en_US
dc.contributor.other Vatcharaporn Esichaikul (Member) en_US
dc.contributor.other Premanandana Rajatheva, R.M.A (Member) en_US
dc.date.accessioned 2015-01-12T10:41:28Z
dc.date.available 2015-01-12T10:41:28Z
dc.date.issued 2011-08 en_US
dc.identifier.other AIT Thesis no.CS-11-13 en_US
dc.identifier.uri http://www.cs.ait.ac.th/xmlui/handle/123456789/389
dc.description Submitted in partial fulfillment of the requirements for the degree of Master of Engineering in Computer Science. en_US
dc.description.abstract This thesis aims to find an approach to create an online advertising message. We address to the use of psychology trigger in advertisements creation. With the capabilities of Combinatory Categorial Grammar, we process information in the form of natural language. To use an output of CCG parser and Boxer, we need to define the characteristic of the output in terms of logical form by creating the algorithm to convert the output which is in the form of a discourse representation structure to the logical form. We apply the generated logical forms to the created algorithm which aims to select an appropriate technique called psychology trigger in order to create an advertisement. Next, the procedure of transforming the logical form to the natural language of advertisement is explained. Finally, the system prototype is presenting as well as the result it produces. en_US
dc.description.sponsorship Naresuan University, Thailand & Royal Thai Government Fellowship en_US
dc.language.iso eng en_US
dc.publisher Asian Institute of Technology en_US
dc.subject Online advertisements en_US
dc.subject Combinatory Categorial Grammar (CCG) en_US
dc.subject Natural language processing en_US
dc.subject.lcsh Others en_US
dc.title Logic-based online advertisements en_US
dc.type Thesis en_US
dc.rights.holder Copyright (C) 2011 by Asian Institute of Technology. en_US

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