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Task-Based Usability Evaluation of University Website: Case Study of Some Asian University

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dc.contributor.advisor Prof. Sumanta Guha (Chairperson)
dc.contributor.author Choudhury, Bharadwaj
dc.contributor.other Dr. Vatcharaporn Esichaikul (Member) Dr. Raphael Duboz (Member)
dc.date.accessioned 2015-02-10T01:37:16Z
dc.date.available 2015-02-10T01:37:16Z
dc.date.issued 2013-05
dc.identifier.other AIT RSPR no.IM-13-03 en_US
dc.identifier.uri http://www.cs.ait.ac.th/xmlui/handle/123456789/727
dc.description.abstract It becomes necessary that a leading university has a decent website of the university. The first impression of a university is felt from its website. Any collaborator or aspiring student first visits the website of the concerned institution/university to gather more information about the university. As such, the website has to be highly interactive in terms of ease of use. In the Asian context, it has been witnessed that most of the university websites lack proper usability standards. Proper care needs to be taken in the display of information in these websites. In my research study, I performed a task-based usability evaluation of six leading Asian university websites by participants who represented the real population of users of these websites. The evaluation is followed by ranking of the six Asian universities on the basis of their composite measures of usability. Reporting of errors in each of the site is done, recommendations against each error is made and at last some basic guidelines are suggested, as a result of the evaluation, to be followed in the display of information in the websites of universities. en_US
dc.description.sponsorship AIT Fellowship en_US
dc.publisher AIT en_US
dc.subject Aesthetic appeal, Prospective, Navigation menu, Visual logo link, Plug-in, Thumbnails en_US
dc.title Task-Based Usability Evaluation of University Website: Case Study of Some Asian University en_US
dc.type Research Report en_US

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