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Factors influencing trust in mobile commerce

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dc.contributor.advisor Dr. Paul Janecek (Co-Chairperson) en_US
dc.contributor.advisor Dr. Donyaprueth Krairit (Co-Chairperson) en_US
dc.contributor.advisor Dr. Sumanta Guha (Member) en_US
dc.contributor.author Jarumon Charoensatayatham en_US
dc.date.accessioned 2015-01-12T10:45:57Z
dc.date.available 2015-01-12T10:45:57Z
dc.date.issued 2008 en_US
dc.identifier.other AIT Thesis no.IM-08-07 en_US
dc.identifier.uri http://www.cs.ait.ac.th/xmlui/handle/123456789/614
dc.description 110 p. en_US
dc.description.abstract Mobile commerce has become the newest channel which can eliminate the limitation of electronic commerce. The cellular phone or PDA can provide the beneficial of mobility. While customers were doing the transactions, they did not know who their sellers are. Therefore trust should be the important factor to make the customers purchase. Trust is the factor that can influence users to do online transaction. How the buyers can trust that the goods are delivered to them within good condition. This reason makes trust important. This study is focusing on the factors that influence in mobile commerce do people trust more based on customer perception. By studying the literatures, there are many proposed way to group the influential factors. This paper groups it by the statistically significant of the survey. Influential factors of trust are divided into 3 perspectives; content and service provider, design, and confidence and technology. The methodology which had been used is the survey together with experiment. The experiment is designed combining the human computer interaction theory and the trust definition from user’s perception which was studied in the survey. Results of the experiment show that there is no difference between direct manipulation and indirect manipulation as long as the interface provided enough information to users. en_US
dc.description.sponsorship RTG Felloowship en_US
dc.language.iso en en_US
dc.publisher Asian Institute of Technology en_US
dc.relation.ispartofseries AIT Publications; en_US
dc.subject Mobile commerce en_US
dc.subject Radio-frequency identification application en_US
dc.title Factors influencing trust in mobile commerce en_US
dc.type Thesis en_US


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