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Business intelligence for supporting online business decisions in Thailand

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dc.contributor.advisor Dr. Vatcharaporn Esichaikul (Chairperson) en_US
dc.contributor.advisor Prof. Phan Minh Dung (Member) en_US
dc.contributor.advisor Dr. Paul Janecek (Member) en_US
dc.contributor.author Anucha Thodsanit en_US
dc.date.accessioned 2015-01-12T10:45:48Z
dc.date.available 2015-01-12T10:45:48Z
dc.date.issued 2007 en_US
dc.identifier.other AIT Thesis no.IM-07-10 en_US
dc.identifier.uri http://www.cs.ait.ac.th/xmlui/handle/123456789/603
dc.description 108 p. en_US
dc.description.abstract The e-commerce entrepreneurs in Thailand are steadily increasing over the time. It implies that an online business becomes the popular tools used for gaining competitive advantages over other competitors. However, there are some e-commerce entrepreneurs that could not be able to meet their objectives because they have some poor planning. Consequently, there are needs of a particular guideline to assess the potential and the performance of e-commerce entrepreneurs. The purpose of this study is to support the online business decisions of e-commerce entrepreneurs in Thailand by building business intelligence (BI) application for predicting an e-commerce market potential indicator (EC-MPI). This indicator aims to enable entrepreneurs to gain deep understanding of their position and current situation of conducting e-commerce in a systematic way. The indicator will play a key role in reducing the risk of e-commerce failures so that it increases the success probability. By implementing BI application, the entrepreneurs would be able to efficiently assess the performance and potential of their e-commerce. BI application provides a clear picture of current position and situation of their online business and its relevant characteristics. In addition, entrepreneur will effectively allocate their resources corresponding to their performance and business conditions. Most importantly, an appropriate decision-making will decrease risk of implementing e-commerce. To accomplish the application, a web application is designed by using HTML and PHP. It is possible to perform risk analysis, performance analysis, and profitability analysis if the relevant data can be acquired in the future. en_US
dc.description.sponsorship THAILAND (HM King) en_US
dc.language.iso en en_US
dc.publisher Asian Institute of Technology en_US
dc.relation.ispartofseries AIT Publications; en_US
dc.subject Electronic commerce en_US
dc.subject Business intelligence en_US
dc.subject Web application en_US
dc.subject Online business en_US
dc.title Business intelligence for supporting online business decisions in Thailand en_US
dc.type Thesis en_US


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