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Personalization and customer relationship management for online customers in hotel industry

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dc.contributor.advisor Dr. Vatcharaporn Esichaikul (Chairperson) en_US
dc.contributor.advisor Dr. Peter Haddawy (Member) en_US
dc.contributor.advisor Dr. Sumanta Guha (Member) en_US
dc.contributor.author Saw Nixon Eway en_US
dc.date.accessioned 2015-01-12T10:42:43Z
dc.date.available 2015-01-12T10:42:43Z
dc.date.issued 2002 en_US
dc.identifier.other AIT RSPR no.IM-02-07 en_US
dc.identifier.uri http://www.cs.ait.ac.th/xmlui/handle/123456789/433
dc.description 72 p. en_US
dc.description.abstract Due to the rapid increase in mass tourism in Japan, Korea, Taiwan, Hong Kong and South East Asia, this situation was changing remarkably. In 1996, the East Asia and Pacific region’s market share of international tourist arrivals reached 16%, more than doubling the figure in early 1980s. With the growth rate annually around 10%, the East Asia and Pacific region has been observed as a phenomenal growth in the international tourism market (WTO, 1997). Hotel Industry is one of the major sectors of Travel Industry and it has a lot of potential for income generation in most countries. Hotel reservation is important and hotels have to provide enough information for their customers. Online reservation helps their customers to reserve rooms and facilities of such hotels. Personalization can customize the information for regular customers and it improves the mutual profit for hotels and their customers. If hotels can provide enough and satisfactory information to customers, they can get regular customers and as a result they can extend their business. This research study will emphasize on the attitudes and expectations from online customers and will provide them the information as close as they need. If hotels can improve their reservation for online customers, they can eliminate unnecessary cost for labour and human errors. en_US
dc.description.sponsorship AIT partial United Board for Christian Higher Education in Asia (UBCHEA) en_US
dc.language.iso en en_US
dc.publisher Asian Institute of Technology en_US
dc.relation.ispartofseries AIT Publications; en_US
dc.subject Personalization en_US
dc.subject Electronic commerce en_US
dc.subject Customer en_US
dc.subject Online service en_US
dc.title Personalization and customer relationship management for online customers in hotel industry en_US
dc.type Research Report en_US


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