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E-Business Development and Technology

Course code: AT71.03
Credits: 3(3–0)
This course is elective

Course objectives

To provide students with an overview of the key concepts, strategies, business models, and technologies behind E-business/E-commerce. The course will address the opportunities and challenges of doing business on the Internet, and the challenges of introducing e-business techniques into existing organizations. Essential global issues related to E-Business will be covered.

Learning outcome

Introduction to Electronic Business. Retailing in E-Business. Internet Consumers and Market Research. Advertisement in E-Business. E-Business for Service Industries. Business-to-Business (B2B). E-Commerce Strategy and Implementation. Electronic Payment Systems. Applications and Infrastructure for E-Business. Global Issues. Electronic Government.

Course outline

I.          Introduction to Electronic Business
1.     Electronic Business Terms
2.     Benefits and Limitations
3.     Business Models
4.     Driving Forces and Impacts
 
II.        Retailing in E-Business
1.     Direct Marketing
2.     Internet Shopping
3.     Online Purchase Decision Aids
4.     Online Customer Service
 
III.       Internet Consumers and Market Research
1.     Consumer Behavior Model
2.     Demographics of Internet Users
3.     Market Research for E-Business
4.     Intelligent Agents for Consumers
 
IV.       Advertisement in E-Business
1.     Advertisement Methods and Strategies
2.     Push Technology and Intelligent Agents
3.     Economics and Effectiveness of Advertisement
 
V.        E-Business for Service Industries
1.     Travel, Employment, Real Estate, and Stock Trading Services
2.     Online Publishing
3.     Knowledge Dissemination
4.     Online Banking and Personal Finance
 
VI.       Business-to-Business (B2B)
1.     B2B Models
2.     Sell-side Marketplaces
3.     Sell-side Intermediaries
4.     Buy Side: e-Procurement
5.     Collaborative Commerce
6.     E-Marketplaces and B2B Exchanges
7.     B2B Support Services
 
VII.     E-Business Strategy and Implementation
1.     Strategic Planning Framework
2.     Strategy Initiation
3.     Strategy Formulation
4.     Strategy Implementation
5.     Strategy Assessment
6.     E-Business Failures
 
VIII.    Electronic Payment Systems
1.     E-cards
2.     E-cash and Payment Card Alternatives
3.     E-Checking
4.     E-Billing
 
IX.       Applications and Infrastructure for E-Business
1.     Internet, Intranet, Extranet
2.     E-Business Architecture
3.     E-Business Applications
4.     Storefront Development
5.     E-Business Security
 
X.        Global Issues
1.     International Issues
2.     Cultural Issues
3.     Legal Issues
4.     Taxation
 
XI.       Electronic Government
1.     Government-to-Citizens
2.     Government-to-Business
3.     Government-to-Government
4.     Government-to-Employees

Learning resources

Textbook

K. C. Laudon and C. G. Traver:
E-Commerce: Business, Technology, and Society, Pearson, 2009.

Journals

Quarterly Journal of Electronic Commerce
Electronic Commerce Research and Application Journal
International Journal of Electronic Business
International Journal of Electronic Commerce
International Journal of Electronic Finance
Journal of Electronic Commerce in Organizations
Journal of Organizational Computing and Electronic Commerce
Communications of ACM
Information Systems Research
MIS Quarterly
Electronic Markets

Reference books

G. P. Schneider:
E-Business (8th Ed.), Course Technology, 2009.
 
E. Turban, J. Lee, D. King, J. McKay, and P. Marshall:
Electronic Commerce: 2008 (5th Ed.), Prentice Hall, 2008.

Grading

The final grade will be computed from the following constituent parts: 
 
Mid-semester exam (25%),
Final exam (30%),
Assignments (15%) and
Project (30%)
 
Closed-book examination is used for both mid-semester and final exam.

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